North Node gathers information regarding external business products, services, and competitor markets in order to better understand your company’s needs and goals. This consists of collecting public data, understanding it, and defining it in order to improve and effectively manage the goals of your company. Analyzing this data allows for challenge anticipation and provides insight as to how to produce effective change to keep up in the industry. North Node takes care of researching competitors, tracking stock market performance, quarterly performance, IPOs, revenue distribution and more. Understanding and interpreting the research is what keeps your business on top for the future.